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Adam’s Wear

August 18th, 2021|Success Story|

Hailing from Nicaragua, Horacio and his wife Marcia have brought their rich culture and coffee to the city of Brampton. Their business, Segovia Coffee Co. - located in downtown Brampton - imports, supplies, roasts, and serves handcrafted single-origin Nicaraguan coffee.

The 4 P’s of Marketing, Explained

August 11th, 2021|News|

What are the 4 P’s of Marketing? The four Ps of marketing are Product, Price, Place, and Promotion, often referred to as the Marketing Mix. These elements provide a framework for creating strategies to market, promote and advertise your product or service. They will also help you to get clear about how to identify and reach your ideal customers.  It’s important to develop a plan to uniquely position your brand so you can be competitive in the marketplace. Below is a short overview of some considerations when developing each branch of your marketing mix.  Product A “product” is either a

Tips for Promoting Your Business with Social Media

July 8th, 2021|News|

Anyone can create social media accounts. Businesses share information on Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. But posting photos and comments is just the beginning. There are specific marketing strategies and tactics that will help increase customer engagement and attract new buyers too.  Here are a few tips for making social media work for your business.  Choose a platform your audience likes. Different age groups, genders and interest groups prefer certain social media platforms. For example, Instagram is most favoured by people in the 20’s to 40’s age group who like viewing photos and short video clips. Pinterest is popular

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