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Learn about different social media metrics, what they mean & where to find them and more importantly: how to interpret them to achieve goals

You know in your gut if your social media is working or not…but does the data support that?

Learn about different social media metrics, what they mean and where to find them and more importantly: how to interpret them to match and measure your goals.

By the end of the session, learners will

1) Know the difference between key vanity and growth metrics,

2) Know where to find analytics on each major social media platform, and

3) Be able to ask strong questions about two data points and begin to draw conclusions for their business.

Tim Campbell is so extroverted he puts the social back in social media. A generalist by profession, their social media consultancy focuses on improving business through social media. Tim takes a value first, people centred approach to his practice and his life.

Tim has consulted for and spoken with thousands of entrepreneurs and organizations, most notably with The University of Guelph,The Christian Church (Disciples of Christ), The Resilience Summit, Innovation Guelph, Social Media Pro, The Professional Organizers of Canada and the Los Angeles Film School. From bots to Facebook groups, ad strategies to competitor analysis, Tim weaves humorous stories of hope and wit that will inspire, educate and entertain audiences.

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