This 2-hour interactive workshop will dive into WHY it is so important to go beyond just providing high quality products and great customer service. To create loyal customers, and increase customer retention, and to become the brand that people love, you must design the customer experience that resonates with your ideal customers. Come prepared to learn several tools that you can use to better understand your customers, why they purchase certain products and services, what challenges and barriers they currently have, and HOW you can use this information to design the ultimate customer experience.
Key takeaways and why people should attend:
- Understand the experience economy and why it is critical to your company’s success
- Discover tools to better understand WHO your customers are and WHY they purchase your products or services
- Learn tools to map the current and future customer journey with our company
- Uncover strategies to design the ultimate customer experience and separate you from your competitors
Dennis Geelen, is the Founder and Principal Consultant of Zero In. He has spent the past 20 plus years helping several companies in various industries change, grow, and prosper. Dennis brings a strong background in strategic planning, innovation, and customer experience, combined with his passion for helping companies and giving back to communities.
Author of the best-selling book The Zero In Formula and creator of the Zero In innovation board game, Mr. Geelen enjoys helping companies disrupt their industry through Customer Centric Innovation (CCI) through consulting engagements and various workshops and webinars.
Dennis also gives back to the community by volunteering his time in several capacities. From coaching youth sports, to volunteering at the afterschool program in the local Boys and Girls Club, to his current role as Past-President of the Kawartha Lakes Food Source, Dennis is very community minded and has a passion for non-profit organizations.