It’s easy to dismiss the importance of market research. After all, when a business idea or new concept comes to mind, spending time on market research is the last thing you want to do. However, ongoing market research in your business ensures that the sales and customers don’t stop coming! Once you have validated the business idea, you’re one step closer to making sales.
Market research is essential when starting a business and should be a continual process for existing businesses too. Staying up to date with the latest trends in your industry can give you a competitive edge and boost your business growth.
In this session we will cover:
– WHAT is market research and WHY is market research important
– Identifying your target market
– Marketplace identification
– How to conduct market research
– Analyzing your market research findings
This online session is presented by the Business Advisory Centre Durham’s advisors who have all been entrepreneurs themselves.
A zoom link will be sent to you within 24 hours of the event.