As the saying goes, you only have one chance to make a great first impression! Your website home page is often the first interaction prospective clients will have with your business. What first impression will they be left with?
This page is your opportunity to engage clients by providing a clear sense of who you are, what you do and why it should matter to them. This session will cover key elements for effective home page copy and provide tips for writing your own impactful copy.
Key takeaways include:
• Elements of an effective home page
• Creating key-word rich content
• Copywriting strategies for conversion
• Home Page Elements Checklist
Lea Phillips is a Copywriting and Content Strategist at Lea Phillips Communications based in Northumberland County. Working closely with businesses of all sizes, she communicates their unique stories in a way that is clear, concise and, most importantly, moves their business initiatives forward.