Start-up Sessions

Every business needs a solid foundation. This series of 10 free online learning sessions will set you up with the skills and knowledge needed to successfully launch your new business.

Start Learning Now
Have Questions

START-UP STAGE

Are you ready to launch? Do you know how to build a solid foundation for your start-up?

You’ve done the research, tested your idea and are ready to launch! This is an exciting time, but there are things you need to put in place to ensure your business is well-positioned for success both now and in the future. Our Start-up Sessions will help you work through the essential steps to launching a small business.

  • Launch Your Start-up

The Sessions

Each of the ten sessions runs 30 minutes or less and concludes with a quiz. You will receive tools, templates, and helpful resources throughout.

Get Started
Start-Up Illustration

10

Lessons

10 essential sessions covering all the basics

30

Minutes

Complete each session in 30 minutes or less!

2

Languages

All e-learning sessions available in French & English

The Sessions

Start-up

Entrepreneurship

Share:

Entrepreneurship

What does it take to be an entrepreneur? The goal of this session is to support you in taking the first steps into entrepreneurship. Starting a small business is not easy, but there are steps you can take to ensure you are set up for success. This session will help you think things through before getting started.

Key takeaways include:

  • Important Business Skills

  • Rules and Regulations

  • HST Registration Requirements

Register Now
Business Model Canvas

Share:

Business Model Canvas

Do you need help transitioning your start-up idea into a profitable business? Defining your business model is an important step in this process. The Business Model Canvas (BMC) tool provides a framework you can use to think through and define your business. It will help you understand your business model in a straightforward, structured way.

Key takeaways include:

  • Understanding Business Models

  • Using the Business Model Canvas

  • Applying the Tool to Your Business

Register Now
Market Research

Share:

Market Research

Do you have a good understanding of the market for your product or service? Conducting market research is critical for start-ups, as it will help you understand your customers, competition and the demand for your offering based on facts and analysis. This information will then inform your business decisions and strategy.

Key takeaways include:

  • Types of Data to Gather

  • How to Conduct Market Research

  • Benefits of Market Research

Register Now
Marketing

Share:

Marketing

Are you ready to market your business, but not sure where to start? Marketing is essential for all businesses, but even more so for start-ups — your target market needs to become aware of your business and understand what you offer. In this session we will help you uncover how to successfully market your new business.

Key takeaways include:

  • Defining Your Target Market

  • Identifying Customer Needs

  • High-impact Marketing Strategies

Register Now
Branding

Share:

Branding

How do you develop a brand for your business? Creating a brand is an important part of how you communicate your value to both customers and potential customers. During this session we will discuss what branding is and why it is important, then cover a variety of ways to brand your business for maximum impact.

Key takeaways include:

  • Developing Brand Identify

  • Establishing Brand Voice

  • Using Your Brand Effectively

Register Now
Pricing

Share:

Pricing

Do you need help establishing your pricing strategy? Knowing how to price your product or service is essential to the success of your business. There are many factors to consider including customer needs, competition and costs. This session will help you determine how to figure the best pricing strategy for your particular offering.

Key takeaways include:

  • Defining Pricing Strategy

  • Effect of Cost on Pricing

  • Pricing Strategy Objectives

Register Now
Sales

Share:

Sales

How do you develop a sales process that will keep your customers coming back? There are so many things to be considered including media types, communication channels and your competition. Developing a well mapped out sales process is a critical step to building and growing a successful business. This goal of this session is to equip you with the knowledge and tools to develop your own plan.

Key takeaways include:

  • Sales Fundamentals

  • Sales Processes

  • Terminology and Tactics

Register Now
Record Keeping

Share:

Record Keeping

How important is good record keeping for entrepreneurs? Tracking your finances is critical for the success of your new business — it is the only way you will know how you are doing. Strong record keeping skills will keep you on top of your business and help you make important decisions.  The goal of this session is to support you in managing your business finances.

Key takeaways include:

  • Important Terms and Definitions

  • Tracking Income and Expenses

  • Personal and Business Income Taxes

Register Now
Social Media

Share:

Social Media

Do you need help getting your social media strategy started? Social media is an important channel for marketing your business, as well as cost-effective way to connect with your customers.  This session is intended to help new users understand the benefits of social media as well as best practices for promoting your new business.

Key takeaways include:

  • Choosing A Platform

  • Optimizing Business Profiles

  • Content Ideas and Strategies

Register Now
Intellectual Property

Share:

Intellectual Property

Do you know how to protect your Intellectual Property? This term refers to anything you have created, such as: a product design, a special sauce for a burger or even your business name. This session will explain what is considered Intellectual Property (IP), how to protect it and make it part of your long-term business strategy.

Key takeaways include:

  • Defining Intellectual Property

  • IP and Business Strategy

  • Protecting Intellectual Property

Register Now

Find Your Local Business Advisory Centre

Did you know there are 54 Small Business Centres throughout Ontario? Expert advisors are available to provide you with information and advice specific to your business.

Find Your Nearest Location