Optimizing for Search Engines – Understanding SEO Basics
About this event Often you will hear about needing to optimize for search engines or SEO. But what is it, and how does it impact your digital presence? In this webinar, the Digital Service Squad will explain search engine optimization and the best tactics you as a business can use towards increasing your ranking in the search engine result pages. What you will learn: * What is SEO? * Importance of keywords * Copywriting for SEO * On-page tactics * Off-page tactics * Technical SEO * Auditing your website for search engines Join us to learn why you should consider e-commerce for your business and how you can easily get started.
eCommerce 101 – What, Why, How
About this event What you will learn: • What is e-commerce, why it’s important and the benefits of selling online • What platforms are available and how to pick the right one for you • The basics of inventory management, choosing the right solution, and streamlining point-of-sale for both in-store and online • Optimizing your website content, choosing the right themes, and the basics of search engine optimization (SEO) • How to set up secure payments and various shipping options & costs • Look at the basics of driving traffic to your store and boost sales through a variety of digital marketing channels • How to provide excellent customer service throughout the e-commerce purchase funnel Join us to learn why you should consider e-commerce for your business and how you can easily get started.
