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  • SBC Ontario Final Report

Final Report on Small Business COVID Recovery Network Program

December 13th, 2021|Media Advisory, News|

MEDIA ADVISORY – December 13, 2021 4,139 SMALL BUSINESSES WERE SUPPORTED IN RECOVERING FROM THE EFFECTS OF COVID-19 In the wake of the economic devastation of COVID-19, Small Business Enterprise Centres (SBECs) across Ontario provided additional support, resources and training to help entrepreneurs pivot, recover and grow their small businesses.   Through funding from the Ontario Government under the Ontario Together Fund initiative, Small Business Centres (SBC) Ontario has served more than 4,139 businesses recovering from the effects of COVID-19.  Over 6,323 jobs were impacted and sustained during this project. SBC Ontario Final Report By providing business advisory services, subject-matter

The 4 P’s of Marketing, Explained

August 11th, 2021|News|

What are the 4 P’s of Marketing? The four Ps of marketing are Product, Price, Place, and Promotion, often referred to as the Marketing Mix. These elements provide a framework for creating strategies to market, promote and advertise your product or service. They will also help you to get clear about how to identify and reach your ideal customers.  It’s important to develop a plan to uniquely position your brand so you can be competitive in the marketplace. Below is a short overview of some considerations when developing each branch of your marketing mix.  Product A “product” is either a

Tips for Promoting Your Business with Social Media

July 8th, 2021|News|

Anyone can create social media accounts. Businesses share information on Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. But posting photos and comments is just the beginning. There are specific marketing strategies and tactics that will help increase customer engagement and attract new buyers too.  Here are a few tips for making social media work for your business.  Choose a platform your audience likes. Different age groups, genders and interest groups prefer certain social media platforms. For example, Instagram is most favoured by people in the 20’s to 40’s age group who like viewing photos and short video clips. Pinterest is popular

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